Articles in Category: Marketing

Measuring results and why you're probably getting it wrong

Measuring results and why you're probably getting it wrong

While measuring your results is critical to understanding where your business is and where’s it’s going, I want to touch on another aspect of measurement. The first and only true measure of business success is not what we get from our customers, it’s what our customers get from us. So, we’ve also got to become more professional at understanding how our customers see and measure results.

on Thursday, 20 September 2018. Posted in Business Growth, Marketing, Sales

Defining Your Brand

Brand is not what you are, it’s WHAT YOU DO, for the RIGHT PEOPLE!

Defining Your Brand

What Do You Do?  In many cases, your success will be determined by how accurately you can define what business you’re in. It has to be presented from your customer’s view – they need to know WIIFM (What’s In It For Me!)

on Tuesday, 11 September 2018. Posted in Productivity, Business Growth, Marketing, Leadership, Sales

The bad news is - time flies. The good news is - you're the pilot.
M. Altshuler

ARE YOU READY TO TRANSFORM YOUR BUSINESS AND MOVE TO THE NEXT LEVEL?

Step 1: Take your FREE 20/20 Business Insight Assessment NOW!

Get a real handle on where your business is today, and see how it compares with the “best in market”.
You’ll quickly discover which areas of your business need the most urgent attention…

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